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Learning New Tricks
It is the end of the first month of our Sage Portfolio Group Coaching Gym and it's in retrospect that I realize that the Gym has taught me a new way of coaching. Although it has only been one month, I am enjoying the process of finding my way with this new style of coaching as it brings me new challenges and allows my own growth as a coach.
The Coaching Gym is different from the typical client/coach relationship because the Gym gives the client the flexibility to determine how they use the coaching gym. In a typical coaching relationship the client has 3-4 regularly scheduled appointments with the coach for 30 minutes to an hour each.
The Coaching Gym offers coaching in short segments--about 15 minutes-- in a format called Laser Coaching and offers unlimited segments of coaching time during coaching gym hours. Clients can use the "Gym" in 3 ways: they can schedule a 15 minute session during coaching gym, they can call first thing in the morning and schedule for the first available coaching gym slot, or they can call during coaching gym hours and catch the coach during office hours. Clients also have unlimited access to the coach through email.
We have been cautiously marketing our coaching program to see how it works and we are happy with the outcome. And now that we are up and running, I enjoy seeing how clients use the Coaching Gym. I have one client who signed up and didn't use the coaching gym at all the first 2 weeks of the month. All of a sudden, she became geared up with a project and has used it every day for the last couple of weeks to focus on accountability and forward movement. Since then her progress has been phenomenal and I have enjoyed helping her create a space to really get her work moving forward. The short coaching sessions with one piece of homework each night seemed to help her really focus on one thing. After a scant 10 days, she has accomplished most of her goals.
As a coach, I am enjoying the professional stretch and growth opportunity that Coaching Gym is allowing me. I am learning how to provide accountability and structure in short segments and enjoy the possibilities of short regular check-ins to help move my clients forward in a systematic way. It seems a more natural approach to coaching that is directed by a client's motivation to create change. I love the changes in how I work with my clients.
Come visit me in the GYM!
Melanie Parish, CPCC, PCC
Global Business Forum
The Sage Portfolio Group is proud to offer a bi-monthly teleclass for business owners and sales professionals who want to get more clients, generate more income and create more fulfillment in their lives. Topics include: marketing strategy, business planning, time management, and goal planning. The teleclass is led by Melanie Parish and Leone Kennedy.
Space is limited, so sign up today!
Email info@sageportfoliogroup.com for more information or call 905-304-6130 or toll-free at 1-800-592-2303.
Achieve Top Returns By Building Your Own Opt-In Lists
Email marketing is now a powerful force in the internet marketing world. You can reach people where they are already... checking their email. The power of a good opt-in email list cannot be overstated. The best marketers always keep a prospect list and a customer list to contact.
We know that an opt-in list is very important, but you may ask yourself how to get started building a list of prospects.
The way that everyone starts to build a list of their own is to follow the basic tenant of marketing itself. Trade one thing for another. In other words, you give your new customer something that they can use for the right to contact them with any future offers that you think will interest them. Often a free eBook on the subject that they are interested in is a good instrument to get them interested further in your services as an online broker or affiliate.
This establishes a rapport between you and your prospective customer. From this point on your list becomes your business. Treat your list as the lifeblood of your operations online. The benefits of building and maintaining a strong opt-in list are many. The saying "the profit is in the list" applies to online marketing even more than offline marketing. You can cut your advertising costs by 85% by using email marketing to keep interested people coming back to you for what they want to buy.
The fact is that 20% of computer users have bought a product or service from an email message. That's quite a number considering that there are 170 million computer users in the U.S. at this time. This does not take into consideration the people who have bought from an email more than once.
These are two benefits that can help you acheive a large business by applying a marketing strategy that focuses on one-to-one contacts to certain groups of people based on specific interest categories called niches.
To do this you must use multiple lists. You have to collect email addresses for all of the different interest categories that you market for. This always takes time, yet it is well worth it in the end. You will have the ability to send messages to your customers in real time, with only the time it takes for them to check their email before you can track the response to your offer.
Then you carefully select news and offers for the particular group you want to reach. Use your autoresponder service to broadcast messages of news and updates regularly to keep your name fresh in your customer's minds.
Your ultimate success as an email marketer depends on sending your messages, tracking the results, adjusting the message, sending and tracking again. Repeat this process as much as needed until you achieve a positive cash flow for the campaign you are promoting.
With the huge benefits of email marketing always growing and no end in sight, the question is not should you start a list, but why not start right now?
So, jump in. The water is fine as long as you ask permission for the privilege to contact people via email. Double opt-in is the preferred method of registering people to your list. This gives you a record of the transaction of approval that cannot be refuted. Who needs a spam accusation anyway?
The best results in business come from focused efforts to a large customer base. Add brand awareness and name recognition to your marketing mix with your new email campaigns, and you will achieve your business goals faster with better results.
Article Source: http://www.freecoachingarticles.com
Marc Entz helps marketers achieve better cash flow positions. Marc holds a Bachelor of Science degree in business and economics from CWU. Marc recommends you start building your prospect lists faster by downloading this FREE list builder system: www.savepress.com/profitsystem.htm
If you are interested in building your opt-in list, and don't know where to begin, contact Sage Portfolio Group. Building Your Business is Our Business.
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